Expertise / Four connected pillars
Creative intelligence.
Connected business.
Obsidian combines AI creative intelligence, AI commercial production, growth systems, market analysis and business automation. Engage one pillar or bring them together.
01Creative Intelligence
Brand and creative strategy, campaigns and insight.
We find what matters to an audience and turn it into a clear brand position, a campaign idea and a creative system people recognise.
Brand strategy
- Audience and category research
- Positioning and messaging
- Brand architecture
- Naming
- Launch strategy
Campaigns
- Campaign concepts
- Art direction
- Visual identity systems
- Content frameworks
Insight
- Creative audits
- Competitor and culture scans
- Audience signals
- Brief development
02Commercial Production
AI commercials, film, product motion and visual storytelling.
We produce commercials, brand films and product motion with an AI-assisted pipeline, directed and reviewed by people at every stage.
Film
- AI commercials
- Brand and fashion films
- Short-form and social cuts
- Post-production and grading
Product motion
- Product films
- Hyper-motion ads
- Launch assets
- Format adaptations
Visual storytelling
- Storyboards and animatics
- Art direction
- Still imagery
- Production pipelines
03Growth & Market Intelligence
Performance, search and social, growth workflows and market analysis.
We help the work travel and learn from the response: paid media, search and social strategy, and growth workflows that keep a person in the approval loop.
Performance marketing
- Meta and Google campaigns
- Creative testing
- Funnel and landing pages
- Reporting
Search and social
- SEO foundations
- Answer and generative search visibility
- Social strategy
- Content calendars
Growth workflows
- Autonomous workflows with human approvals
- Predictive market analysis
- Measurement plans
- Experiment design
04AI Business SystemsPlatform in development
Connected AI agents, automations, integrations and enterprise solutions.
We are developing a connected system of AI agents that works with the software a company already uses. Implementation conversations are open now.
Agents
- Sales, marketing and support agents
- Operations and voice agents
- Shared knowledge and routing
Integration
- Connections to existing software
- Workflow automation
- Data and reporting
Enterprise
- Implementation and configuration
- Access and approval design
- Training and handover
Frequently asked
What does Obsidian Studios do?
Obsidian Studios is a creative and technology company in Mumbai. We bring together creative intelligence, AI commercial production, growth and market intelligence, and AI business systems for brands in India and worldwide.
What is AI commercial production?
It is commercial and film production that uses generative AI tools alongside direction, editing, sound and finishing. People direct the work, review every stage and approve the final output.
Can your AI systems connect to the software we already use?
That is the intent of AI Business Systems. The platform is in development, so integrations are scoped case by case during an implementation conversation rather than offered as a ready-made product.
Do people stay in control of automated work?
Yes. Automated workflows are designed with human approvals for decisions that matter. Analysis and predictions support judgment; they do not replace it, and results are not guaranteed.
Is the AI Business Systems platform available today?
Not as a self-serve product. It is in development. We are open to discussing implementations with companies that want to shape it with us.
Where do you work?
We are based in Mumbai, India, and work with clients remotely across India and internationally.
Good work starts with a conversation