Human imagination and Machine capability
Human imagination. Machine capability.
Make your next move
impossible to ignore.
Obsidian Studios brings creative intelligence, AI commercial production, growth and market intelligence, and AI business systems together in one company. Mumbai. Working everywhere.
01 / Selected work
Selected films & campaigns.
The technology behind our work
02 / Creative intelligence. Connected business.
A strong idea deserves
an extraordinary execution.
We connect brand thinking, AI-assisted production, growth systems and business automation so ambitious companies can show up with clarity and run with less friction.
03 / Four pillars
Different disciplines.
One company.
01Creative Intelligence
Brand and creative strategy, campaigns and insight.
We find what matters to an audience and turn it into a clear brand position, a campaign idea and a creative system people recognise.
Brand strategy
- Audience and category research
- Positioning and messaging
- Brand architecture
- Naming
- Launch strategy
Campaigns
- Campaign concepts
- Art direction
- Visual identity systems
- Content frameworks
Insight
- Creative audits
- Competitor and culture scans
- Audience signals
- Brief development
02Commercial Production
AI commercials, film, product motion and visual storytelling.
We produce commercials, brand films and product motion with an AI-assisted pipeline, directed and reviewed by people at every stage.
Film
- AI commercials
- Brand and fashion films
- Short-form and social cuts
- Post-production and grading
Product motion
- Product films
- Hyper-motion ads
- Launch assets
- Format adaptations
Visual storytelling
- Storyboards and animatics
- Art direction
- Still imagery
- Production pipelines
03Growth & Market Intelligence
Performance, search and social, growth workflows and market analysis.
We help the work travel and learn from the response: paid media, search and social strategy, and growth workflows that keep a person in the approval loop.
Performance marketing
- Meta and Google campaigns
- Creative testing
- Funnel and landing pages
- Reporting
Search and social
- SEO foundations
- Answer and generative search visibility
- Social strategy
- Content calendars
Growth workflows
- Autonomous workflows with human approvals
- Predictive market analysis
- Measurement plans
- Experiment design
04AI Business SystemsPlatform in development
Connected AI agents, automations, integrations and enterprise solutions.
We are developing a connected system of AI agents that works with the software a company already uses. Implementation conversations are open now.
Agents
- Sales, marketing and support agents
- Operations and voice agents
- Shared knowledge and routing
Integration
- Connections to existing software
- Workflow automation
- Data and reporting
Enterprise
- Implementation and configuration
- Access and approval design
- Training and handover
04 / AI Business Systems · Platform in development
Intelligence,
built into business.
We connect the systems behind your business — from conversations and customer journeys to creative execution and operational workflows — creating a more intelligent way to grow.
Illustrative architecture of a platform in development. CRM and GRC workflows are planned expansions, not available today.05 / From first question to next move
Our methodUnderstand
Listen, ask better questions and agree on the audience, ambition and brief.
Create
Find the central idea. Shape its identity, story and visual world.
Launch
Make the work, connect the channels and bring it into the world.
Learn
Look at the response. Refine the work and decide what comes next.
Creative intelligence.
Connected business.
The company
One connected practice.
Obsidian Studios brings creative intelligence, commercial production, growth and business automation together under one roof. Strategy shapes the idea, production brings it to life, growth systems help it travel, and connected AI systems support the business behind it.
- Creative Intelligence
- Commercial Production
- Growth & Market Intelligence
- AI Business Systems · Platform in development
06 / Questions
Straight answers.
What does Obsidian Studios do?
Obsidian Studios is a creative and technology company in Mumbai. We bring together creative intelligence, AI commercial production, growth and market intelligence, and AI business systems for brands in India and worldwide.
What is AI commercial production?
It is commercial and film production that uses generative AI tools alongside direction, editing, sound and finishing. People direct the work, review every stage and approve the final output.
Can your AI systems connect to the software we already use?
That is the intent of AI Business Systems. The platform is in development, so integrations are scoped case by case during an implementation conversation rather than offered as a ready-made product.
Do people stay in control of automated work?
Yes. Automated workflows are designed with human approvals for decisions that matter. Analysis and predictions support judgment; they do not replace it, and results are not guaranteed.
Is the AI Business Systems platform available today?
Not as a self-serve product. It is in development. We are open to discussing implementations with companies that want to shape it with us.
Where do you work?
We are based in Mumbai, India, and work with clients remotely across India and internationally.
07 / Notes from the studio
Ideas worth
a closer look.
AI & creative practice / 4 min read
AI changes the workflow. Not the need for judgment.
How AI-assisted production changes the way a creative studio works, and where human judgment still matters.
11 June 2026
Brand & human behaviour / 4 min read
Brands are felt. They are also considered.
A grounded look at emotion, context and clarity in brand decisions, without reducing people to one brain region.
4 June 2026
Search & discovery / 4 min read
Being useful in the age of AI search.
How clear content, credible information and technical accessibility support discovery across search and AI answers.
28 May 2026Good work starts with a conversation