Ideas / Notes from the studio
Curiosity is
part of the work.
Thoughts on creative practice, human behaviour and the technology shaping how brands show up. Useful questions, rather than universal promises.
AI & creative practice / 4 min read
AI changes the workflow. Not the need for judgment.
How AI-assisted production changes the way a creative studio works, and where human judgment still matters.
11 June 2026
Brand & human behaviour / 4 min read
Brands are felt. They are also considered.
A grounded look at emotion, context and clarity in brand decisions, without reducing people to one brain region.
4 June 2026
Search & discovery / 4 min read
Being useful in the age of AI search.
How clear content, credible information and technical accessibility support discovery across search and AI answers.
28 May 2026